How do I highlight Nike's most iconic athletes in a unique way? It's all been done before. I approached this series determined to create a refined set of artwork that separated itself from the rest of sports design at the time, but also set a strong internal consistency in title treatment and art direction.
What came out was one of the personal design projects I am most proud of: a product that lives up to the gargantuan nature of its subjects through pointedly individualized visual storytelling.
