It's not always sports. I am constantly - and purposefully - inspired by design work, brands, and editorial publications outside of sports. It helps to remove the echo-chamber effect any niche creative industry can produce. It also gives ample room to experiment with new styles and brief that feels fresh and invigorating. In this study, I tackle a restaurant with a unique brand position.
WHY?
sweetgreen is a booming brand. The social can be bolder and more fun given their mission to reimagine fast food and inspire healthier communities - how can the art direction reflect their ethos and lean into a more energetic direction?
GOAL:
Apply a forward thinking typography approach with modern layouts and photo usage. Position sweetgreen as a progressive brand in the innovative food space while drawing from lifestyle and streetwear inspired design roots.
