My focus here was to create a look that celebrates the spirit of Chicago through design. The Bears' heritage is one of an unrelenting and aggressive playstyle. Fans should feel that sentiment through social media. Most of what you'd normally see from a season-long NFL campaign is included, and the individual characteristics of each platform were kept in mind.
Throughout the extensive design process for this personal project, I made a point to follow a holistic and open-minded approach. An extreme attention to detail is present from A-Z, with a meticulously crafted look and feel for photo treatment, typography, and design assets.
